Marketing Analyst (E-Commerce Focus)

Join PT Puri Wira Mahkota as a Marketing Analyst specializing in e-commerce! This is a unique opportunity to drive data-driven strategies in one of Indonesia's fastest-growing digital markets. You'll analyze consumer trends, optimize marketing campaigns, and contribute to the success of our online retail operations in Surabaya.

At PT Puri Wira Mahkota, we are a leading player in the e-commerce industry, known for our innovative approach and commitment to excellence. As a Marketing Analyst, you will work closely with our marketing team to leverage data insights and help us achieve our business goals. This role is perfect for someone who is passionate about e-commerce and wants to make a real impact in the digital retail space.

📋 Tanggung Jawab Pekerjaan

• Analyze consumer behavior and market trends using tools like Google Analytics, Facebook Ads Manager, and other relevant platforms.
• Develop and implement data-driven marketing strategies to improve campaign performance and customer engagement.
• Monitor and optimize e-commerce marketing channels, including social media, email marketing, and paid advertising.
• Create detailed reports and dashboards to track key performance indicators (KPIs) and provide actionable insights.
• Collaborate with cross-functional teams to ensure marketing efforts align with business objectives.
• Stay updated with the latest trends and best practices in digital marketing and e-commerce.
• Provide recommendations for improving marketing performance based on data analysis.
• Support the development of marketing automation strategies to enhance efficiency and effectiveness.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Minimum of 3 years of experience in marketing analytics or a similar role, with a focus on e-commerce.
• Proficient in using data analysis tools such as Excel, Google Analytics, and Tableau.
• Strong understanding of digital marketing channels and platforms like Google Ads, Facebook Ads, and email marketing tools.
• Excellent communication and presentation skills to convey insights to both technical and non-technical stakeholders.
• Ability to work independently and as part of a team in a fast-paced environment.
• Certification in digital marketing or data analysis is a plus.
• Familiarity with e-commerce platforms and marketplaces is highly desirable.

🛠️ Keahlian

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